Versace is an Italian Luxury fashion brand founded by Gianni Versace in 1978.The brand primarily is known for its ready to wear collections. Born in 1946 , he learned the art of tailoring and designing at his mother’s atlier. His first design was a shoulder velvet gown which he designed when he was nine and he moved to Milan at the age of 25.He often traveled to London and Paris as a buyer for his mother where he rapidly learnt the nuances of designing and dress making.
Over the years he started to work for Florentine flowers clothing factory & ready to wear designer Genny and Callaghan and eventually all his experiences encourage him to set up his own label. The logo of Versace is a Head of Medusa , a Greek mythological figure. He was so influenced by the Greek culture and tradition that he was so desperate to have Medusa inspite of having no relation with it.The goddess symbolizes power, strength and beauty. It is said that a single gaze of the goddess could petrify us yet she captures every gaze when on a versace product. Gianni believed that the Greek goddess made the people fall in love with her and there’s no way returning back. He wished his customers would be the same.
It was in 1994 , Versace was flashing lights with the very famous “The black Versace dress of Elizabeth Hurley” which was referred to as “That Dress” when she accompanied with his boyfriend Hugh grant to the premiere of Four weddings and the funeral. The iconic gown was held together with golden pins. The dress was considered to be one of the top most creation of the brand and it was also credited for promoting the actress from an unknown image to world-wide recognition. A copy of the dress was then auctioned at as a part of an exhibition. In 2012 Lady Gaga promoted Versace by wearing the archive pieces in her album “ The edge of Glory”. The brand with the Ubiquitous logo was characterized with the new age of empowering feminism and manipulating the males.
Later in 1997 Gianni Versace was assassinated in front of his house on south ocean drive in Miami beach, after which the brand was taken over by his sister Donatella Versace and brother Santo.
A huge impact struck the fashion house with the assassination of the founder Gianni. The man was known for his bold daring and glamorous lifestyle . Gianni was living openly as a homosexual person. It's a general perspective that homosexuals have a forward and creative thinking towards everything as they think differently towards worldly issues. I personally believe that the outstanding creativity in fashion could be in a way related. In spite of his critics who criticized his designs to be vulgar, he was disconcerted towards those .
The whole story of assassination was then made into a documentary as "The assassination of Gianni Versace: American crime story which was aired in BBC .
By Vijayendra GV
Source:
1. Wikipedia/Versace
3. https://www.britannica.com/biography/Gianni-Versace
4. https://gevrilgroup.com/versace/gianni-versace-medusa-logo/
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